How subjective idea valuation energizes and guides creative idea generation.
American Psychologist. 2023-08-14; :
DOI: 10.1037/amp0001165
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1. Am Psychol. 2023 Aug 14. doi: 10.1037/amp0001165. Online ahead of print.
How subjective idea valuation energizes and guides creative idea generation.
Lopez-Persem A(1), Moreno-Rodriguez S(1), Ovando-Tellez M(1), Bieth T(1), Guiet
S(1), Brochard J(2), Volle E(1).
Author information:
(1)FrontLab, Paris Brain Institute-Institut du Cerveau, INSERM, CNRS, Hopital de
la Pitie Salpetriere, AP-HP, Sorbonne University.
(2)University of Bonn.
What drives us to search for creative ideas, and why does it feel good to find
one? While previous studies demonstrated the positive influence of motivation on
creative abilities, how reward and subjective values play a role in creativity
remains unknown. This study proposes to characterize the role of individual
preferences (how people value ideas) in creative ideation via behavioral
experiments and computational modeling. Using the Free Generation of Associates
Task coupled with rating tasks, we demonstrate the involvement of valuation
processes during idea generation: Preferred ideas are provided faster. We found
that valuation depends on the adequacy and originality of ideas and guides
response selection and creativity. Finally, our computational model correctly
predicts the speed and quality of human creative responses, as well as
interindividual differences in creative abilities. Altogether, this model
introduces the mechanistic role of valuation in creativity. It paves the way for
a neurocomputational account of creativity mechanisms. (PsycInfo Database Record
(c) 2023 APA, all rights reserved).
DOI: 10.1037/amp0001165
PMID: 37578760