Venue: Centre Broca
Kent Berridge
The University of Michigan
Department of Psychology, Biopsychology Program,
& University-wide Neuroscience Program
https://lsa.umich.edu/psych/people/faculty/berridge.html
Invited by Serge Ahmed (INCIA)
Title
Pleasure, Desire, and Addiction
Abstract
How is pleasure (‘liking’) generated by the brain? How is desire (‘wanting’) generated by the brain? Can addiction ever become compulsive?

